The Client

All Sport Projects is a tennis court builder on the Gold Coast, operating in a highly competitive construction environment. They were facing challenges in attracting high net worth individuals and commercial projects due to their size and relative unknown status in the market.

The Problem

All Sport Projects had a great reputation in the local community, but they struggled to reach a wider audience due to limited online presence. They knew they needed a website that would showcase their expertise and credibility, but they weren't sure how to do it in a way that would appeal to both high net worth individuals and commercial projects.

The Idea

To address the problem, we created a website with a simple and user-friendly structure that would appeal to both markets. The website was designed to showcase their expertise in tennis court construction, highlight their past projects, and provide valuable information that clients often had to go through a quoting process to receive. We took inspiration from luxury websites such as Rolex, Tiffany & Co. and Mercedes Benz as the market interested in tennis courts are also visiting the aforementioned websites. To be considered in that group of businesses, we needed to create an experience which matched their expectations.

We started by crafting a unique brand message that would resonate with these audiences. Having operated in the market for 20+ years, ASP had developed a proprietary system for building tennis courts on time and on budget. This is a severe pain point for customer’s as most have had poor experience with customer service and projects taking longer than expected.

With this research in hand, we created a website that was visually appealing, easy to navigate, and packed with the information that potential clients need.

We sourced high quality traffic through Google ads by targeting keywords that indicated high intent. For example. ‘tennis court builder near me’.

The Results

In the 12 months since the launch of the website, All Sport Projects has seen a 231% increase in inquiries from potential clients. Their website is now a key tool in their marketing arsenal, helping them to reach a wider audience and build their reputation as a leading tennis court builder on the Gold Coast. They've won several high-profile contracts, including projects for local schools and their brand is now recognised as a trusted and reliable provider of tennis court construction services.

The Next Steps

With a healthy amount of leads coming in, the next steps are to focus on improving the sales funnel and efficiency through automations. Using a more advanced CRM, All Sport Projects will be able to automate lead follow ups and provide their customers a better build experience through customer portals which allow them to track their progress.

See picture of the the before and after of the website here.

The Client

Slim By Nature is an eCommerce business that offers natural weight loss products. Despite running Facebook Ads for some time, they weren't seeing the desired results. They approached us with the challenge of improving their Facebook Ads performance and increasing their online sales.

The Problem

When we took over Slim By Nature's Facebook Ads account, the campaigns lacked structure, audiences were grouped together, and key features like remarketing were missing. Additionally, the creative was stale, with little variation from month to month.

The Solution

We started by simplifying the account structure.

• Top-of-funnel campaign to acquire traffic from a cold audience.

• Middle-of-funnel campaign to focus on people who had interacted with the ads and website but hadn't made a purchase.

• Bottom-of-funnel campaign for people who had added products to their cart but hadn't completed a purchase.

• Reactivation campaign for people who had previously purchased.

We also tailored the ad content to each stage of the funnel. At the top-of-funnel, we introduced the brand and the best-selling products, in the middle we talked about the benefits of the products and provided testimonials, and at the bottom, we offered a 10% discount to encourage purchases. For the reactivation campaign, we showcased new products to customers who had already made a purchase.

The Results

In the 10 months since we took over Slim By Nature's Facebook Ads account, the following results were achieved (compared to the previous 10 months):

• 38.23% increase in purchases, a total of 736 more purchases

• 47.89% increase in revenue equating to an additional $161,093.45.

• 34.52% decrease in cost per purchase, a $13.36 reduction

• 9.49% decrease in budget, a total of $7,076.28 less spent

• Conversion rate increased from 5.76% to 10.32%

The Next Steps

Our success with Slim By Nature's Facebook Ads has shown the power of effective campaign management. Moving forward, we will work on improving the customer journey by introducing new ad platforms to acquire customers from more sources. We will explore CRO on the website to increase conversion rates and enhance the overall user experience.

To read more about this case study including an in depth look at the account — click here.

The Client

On Point Property Group is a company that helps current and ex-serving Australian Defence Force (ADF) members navigate their property purchases using ADF Housing Entitlements and Government Grants. As a lead gen client, they approached us to create a marketing strategy that generated qualified leads.

The Objective

Our goal was to create a marketing strategy that targeted eligible ADF members, who are often difficult to reach through traditional advertising methods, and generate qualified leads for On Point Property Group.

The Barriers

Targeting ADF members can be difficult due to platform limitations, and building trust through ads can be challenging, especially for such a big purchase as a house.

The Idea

To overcome these barriers, we developed an automated quiz that helps prospects determine if they qualify based on the entitlement criteria. By providing value upfront, we were able to build trust and qualify leads before they even spoke with a salesperson. The quiz also provides the opportunity for the prospect to book a call with the On Point Property Group team through Calendly, reducing the amount of follow-up required by the sales team.

The Results

Since the launch of the quiz in November 2022, we have generated a total of 957 leads, with a 70.53% qualified rate, which equates to 675 qualified leads. Each qualified lead is coming in at a cost of $10.73, with a total spend of $7,271. This cost-effective marketing strategy has provided On Point Property Group with a steady stream of qualified leads, enabling them to focus on converting leads into customers.

Next Steps

The biggest opportunity for future business lies in the disqualified leads. Although they did not qualify based on the entitlement criteria, these prospects require some nurturing and can lead to significant returns down the line. We recommend building out a nurture sequence that keeps the On Point Property Group brand top-of-mind and positions them as the go-to source for property purchases using ADF entitlements and government grants. By providing valuable content and education, the disqualified leads can be converted into qualified leads in the future, driving additional business for On Point Property Group.

To read more about this case (and take the ADF Quiz!) click here.

The Client Overview

COEN Composite Wood is a game-changer in the world of composite wood products, offering high-quality solutions for indoor and outdoor use. Their target market consists of landscape architects and other discerning professionals, and they were eager to establish lasting relationships with these industry leaders.

The Objective

Our challenge was to devise a fresh and innovative approach to building relationships with this target market, using non-traditional marketing channels. While they had already tried tried-and-tested platforms like Facebook and LinkedIn ads, these methods had failed to generate the desired results.

The Solution

We developed a LinkedIn outreach campaign, leveraging LinkedIn Sales Navigator to pinpoint and engage with prospects in our target market. Our custom scripts were designed to initiate meaningful conversations with these professionals, building trust and rapport that would pave the way for long-lasting partnerships. By proactively reaching out to these industry experts, we positioned COEN Composite Wood as the ultimate partner for composite wood products.

The Results

Our LinkedIn outreach campaign exceeded all expectations, with a staggering 48% higher contact rate and six new partnerships established for COEN Composite Wood. By connecting with landscape architects and other influential professionals in the industry, we put COEN Composite Wood front and center, positioning them as the go-to resource for composite wood products.

The Next Steps

With this campaign's resounding success, we are now focused on taking our strategy to the next level. Physical outreach through promotional goods is an area which is under-utilised in today’s climate and paves the way for building stronger relationships.