The Client Overview

COEN Composite Wood is a game-changer in the world of composite wood products, offering high-quality solutions for indoor and outdoor use. Their target market consists of landscape architects and other discerning professionals, and they were eager to establish lasting relationships with these industry leaders.

The Objective

Our challenge was to devise a fresh and innovative approach to building relationships with this target market, using non-traditional marketing channels. While they had already tried tried-and-tested platforms like Facebook and LinkedIn ads, these methods had failed to generate the desired results.

The Solution

We developed a LinkedIn outreach campaign, leveraging LinkedIn Sales Navigator to pinpoint and engage with prospects in our target market. Our custom scripts were designed to initiate meaningful conversations with these professionals, building trust and rapport that would pave the way for long-lasting partnerships. By proactively reaching out to these industry experts, we positioned COEN Composite Wood as the ultimate partner for composite wood products.

The Results

Our LinkedIn outreach campaign exceeded all expectations, with a staggering 48% higher contact rate and six new partnerships established for COEN Composite Wood. By connecting with landscape architects and other influential professionals in the industry, we put COEN Composite Wood front and center, positioning them as the go-to resource for composite wood products.

The Next Steps

With this campaign's resounding success, we are now focused on taking our strategy to the next level. Physical outreach through promotional goods is an area which is under-utilised in today’s climate and paves the way for building stronger relationships.