The Client

All Sport Projects is a tennis court builder on the Gold Coast, operating in a highly competitive construction environment. They were facing challenges in attracting high net worth individuals and commercial projects due to their size and relative unknown status in the market.

The Problem

All Sport Projects had a great reputation in the local community, but they struggled to reach a wider audience due to limited online presence. They knew they needed a website that would showcase their expertise and credibility, but they weren't sure how to do it in a way that would appeal to both high net worth individuals and commercial projects.

The Idea

To address the problem, we created a website with a simple and user-friendly structure that would appeal to both markets. The website was designed to showcase their expertise in tennis court construction, highlight their past projects, and provide valuable information that clients often had to go through a quoting process to receive. We took inspiration from luxury websites such as Rolex, Tiffany & Co. and Mercedes Benz as the market interested in tennis courts are also visiting the aforementioned websites. To be considered in that group of businesses, we needed to create an experience which matched their expectations.

We started by crafting a unique brand message that would resonate with these audiences. Having operated in the market for 20+ years, ASP had developed a proprietary system for building tennis courts on time and on budget. This is a severe pain point for customer’s as most have had poor experience with customer service and projects taking longer than expected.

With this research in hand, we created a website that was visually appealing, easy to navigate, and packed with the information that potential clients need.

We sourced high quality traffic through Google ads by targeting keywords that indicated high intent. For example. ‘tennis court builder near me’.

The Results

In the 12 months since the launch of the website, All Sport Projects has seen a 231% increase in inquiries from potential clients. Their website is now a key tool in their marketing arsenal, helping them to reach a wider audience and build their reputation as a leading tennis court builder on the Gold Coast. They've won several high-profile contracts, including projects for local schools and their brand is now recognised as a trusted and reliable provider of tennis court construction services.

The Next Steps

With a healthy amount of leads coming in, the next steps are to focus on improving the sales funnel and efficiency through automations. Using a more advanced CRM, All Sport Projects will be able to automate lead follow ups and provide their customers a better build experience through customer portals which allow them to track their progress.